Privacy Policies are one of the most important pages of your website.
But once you have one, where should you display it on your website? It matters.
Section 22577 states that this legal agreement of a website must include the word privacy ("Includes the word "privacy" - section 22577 A) and that it is written in capital letters equal to or than the surrounding text (or greater in size).
Besides California Business And Professions Code requiring you to have this legal agreement, CalOPPA places this requirement as well.
It's not helpful to hide in any way the link to your legal agreements. All your legal agreements must be easily accessible to all users, without going through multiple pages to find the agreements. Here are some places where you should add one.
The footer section of Upwork is very consistent in terms of design and typography. This means users can quickly skim the section and see where the legal pages are placed.
The "Cookies Policy" page is linked as "Cookies":
The footer uses the same font color and font sizes for all links:
If you're asking for the email address for users to sign-up to your newsletter, consider placing a link to the agreement next to the email address form field or somewhere near the form itself.
In this case, when users must agree to certain legal agreements (and you place the link to your legal agreements on this form) before they become members of your website, i.e. create an account on your website, it's called a clickwrap agreement.
When presenting a clickwrap agreement, users are properly informed of the legal agreements (including its rules and guidelines) that they'll be bound to. You could also require users to click an "I Accept" checkbox before they can create an account on your website.
Placing a link to the agreement in the footer of your website without actively seeking consent from users is called a browsewrap agreement. The enforceability of a browsewrap agreement is very different than the one of a clickwrap agreement and it isn't recommended that anyone use this method anymore.
Here are the best practices that you should consider before going live with your website:
If users can register an account with you, consider implementing the clickwrap technique.